Byron Bay, Australia

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Here's the story of eco minerals!

eco mineals was started by two friends - Amber and Lulu in 2007.  We both had little babies, were having some (all) sleepless nights which were brining on the first signs of aging.  We were so in love with our little ones we decided we needed to work for ourselves so we didnt have to put our children into day care.  Lulu also wanted to have enough money to send her daughter to a Steiner School.

So from the simple inspiration to work for ourselves, make money and look more beautiufl... we decided to start a beauty brand.

A few months earlier Lulu had purchased her first mineral bronzer for around $60 and on close inspection of the ingredients she realised that it wasnt as pure as it could be and also didnt need to be so expensive.

Lulu and her daughter Coco with 2 family membersWe started on our mission to create natural cosmetics that were as good as, or better, than any cosmetic in the world.  Here's our ethos - that still is at the heart of eco minerals today:

  • products that perform amazingliy
  • 100% safe & ethically sourced ingredients
  • Vegan and Cruelty Free
  • Affordable
  • Eco friendly - minimal packaging
  • Guaranteed
  • friendly, supporting, personalised service

After a couple of years in business - mostly selling direct to friends, Lulu & Amber went their seperate ways and Lulu continued on with the business.  eco minerals was sold online and as facebook was just becoming more popular, our facebook fans named a few of our early products.

In 2012 after a family tradgedy Lulu decided it was time to get serious and turn eco minerals from a hobby into a big cosmetic brand.  This is when Michael joined the company as a co director and eco minerals started supplying retail stores.

Today eco minerals has the same amazing products and values as we did in the beginning.  We are so happy to share the eco magic with you through our hundreds of retailers and through our online store.

Lulu's big vision is to start an animal sanctuary and education centre to spread the message of cruelty free living. 

May all beings be happy!



Great product!!! Love the finish and how
minimal you have to use to get an even coverage.

Larisa, Mildura


Great product! i love how just a tiny amount
gives coverage i want.

Leanne, Potts Point


I am in love with ECO minerals. The best mineral make up I have ever used It's beautiful!

Libby, Newcastle


Great cover but also a very natural look
and quick and easy to apply.

Nadine, Hobart


Finally a product my sensitive
skin can wear - amazing finish.

Belinda, Broome


Fantastic service - colour
match guarantee much appreciated - thank you!

Linda, Darwin


I am really happy with the finish,
coverage and how long foundation wears - very impressed!

Gabrielle, Adelaide


Completely natural, VEGAN and
ECO friendly… AND beautiful - thank you ECO minerals.

Kylie, Byron Bay